Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
- [A] Visits
- [B] Ecommerce Conversion Rate
- [C] Page Value
- [D] Bounce Rate
- [E] Pages / Visit
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.