Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Activate customer-centric marketing Assessment Answers

You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?

  1. Deliver a display ad that promotes a blog post on the top perfume ingredients that work well for children who have allergies
  2. Send out an exclusive newsletter with instructions on how to apply for a loyalty discount card
  3. Make a pre-roll, skippable video ad that showcases the lifestyles of your target audience
  4. Create a search campaign based around the terms “looking for organic, hypoallergenic perfume”

100% Correct Answer:

  • Deliver a display ad that promotes a blog post on the top perfume ingredients that work well for children who have allergies

Related Options:

  1. Deliver a display ad that promotes a blog post on the top perfume ingredients that children are allergic to.
  2. Send out an exclusive newsletter with instructions on how to apply for a loyalty discount card.
  3. Create a search campaign based around the terms “looking for organic, hypoallergenic perfume”.
  4. Make a pre-roll, skippable video ad that showcases the lifestyles of your target audience.

100% Correct Answer:

  • Deliver a display ad that promotes a blog post on the top perfume ingredients that children are allergic to.

Digital Transformation: Activate customer-centric marketing Assessment Answers

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