Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  1. Clickthrough rate
  2. Conversion
  3. Cost-per-acquisition
  4. Cost-per-click

100% Correct Answer

  • Clickthrough rate

Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner.

Leave a Reply

Your email address will not be published. Required fields are marked *