Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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HubSpot Growth-Driven Design Certification Exam Answers

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

  1. It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
  2. Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
  3. The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
  4. To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

Correct Answer:

  • It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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