Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Why is it important to map out the conversion path of a smart CTA for each segment?

  1. To ensure you know where you’re sending each segment.
  2. To ensure that you’re sending each segment to a different page.
  3. To ensure that you’re sending each segment to a different stage in the buyer’s journey.
  4. To ensure that you’re sending each segment to the page with the visitor’s preferred language.

Correct Answer:

  • To ensure you know where you’re sending each segment.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

Leave a Reply

Your email address will not be published. Required fields are marked *