Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  1. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  2. The appropriate bid can often be a static target that is challenging to reach.
  3. If you do not bid efficiently, you could miss valuable conversions.
  4. The customer journey has become more complex and therefore bids should be based on general user behavior.

Correct Answer:

  • If you do not bid efficiently, you could miss valuable conversions.

Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner.

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