Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

Which two variables can be used to optimize the rotation of dynamic creatives? (select two) Select All Correct Responses

  1. Designated weights
  2. Impression-to-view rate
  3. Click-through-conversion rate
  4. Click-through rate (CTR)

Correct Answer:

  • Click-through-conversion rate
  • Click-through rate (CTR)

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results. Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

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