Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Which statement best describes what a buyer persona is?

  1. A semi-fictional representation of your ideal customer.
  2. A report that combines the items that an average buyer purchases in a year.
  3. A simple description of demographic characteristics of people you’d like to target.
  4. The most recent lead that converted into a paying customer.

Correct Answer:

  • A semi-fictional representation of your ideal customer.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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