Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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HubSpot Growth-Driven Design Certification Exam Answers

Which of the following statements best describes the goal of a journey map?

  1. To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
  2. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
  3. To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
  4. To understand the steps the user goes through while working with a competitor to find areas of weakness.

Correct Answer:

  • To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners. Introduction to agile web design and project management. Build and optimize a website with GDD methodology. Transform the way you work and attract more leads.

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