Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Which of the following is an example of a formal job story?

  1. It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and breakfast. They offered a packaged deal with a local theater and a restaurant, and it was a good price, so I bought it.
  2. As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.
  3. I wanted to understand my customers’ job to be done, so I interviewed several of them, mapped out the timeline of everything that led them to buy my product, and looked for patterns.
  4. I have a long, boring drive to work, and I need something to help me stay engaged and prevent me from getting hungry before 10:00.

Correct Answer:

  • As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.

Most sales manager are former salespeople who have been promoted. They know how to sell but often don't know how to lead a team. If you're a new sales manager, or thinking about becoming a manager, this certification course is for you! In it, you'll learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better. Define your sales process and playbook, and communicate it effectively. Build sales training, coaching, and onboarding programs to help your sales team grow better. Develop a sales recruiting and hiring strategy that elevates your team.

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