Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?

  1. The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also increases the overall size of the quote.
  2. Having the prospect meet two people from your agency helps build the relationship and establish trust. This increases the chances of the prospect closing on the deal.
  3. The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.
  4. It is not helpful to include them as it often slows down and complicates the sales conversations.

Correct Answer:

  • The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.

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