Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Which is a good example of a mission statement for a YouTube channel?

  1. Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.
  2. Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.
  3. Give people a voice and a chance to succeed, bring them together, and show them the world.
  4. Make great content that everyone will love and share.

Correct Answer:

  • Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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