Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.

  1. set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
  2. set the right template for your emails to send the most contextual message to the appropriate segments
  3. set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
  4. set the right foundations to send your transactional emails at the right time

Correct Answer:

  • set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

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