Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


What’s the sales team’s role in content creation?

  1. Sales should be involved in content creation on an ongoing basis.
  2. Sales should be involved in identifying the content that needs to be created but not in creating it.
  3. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able to create content without help from sales.
  4. Sales should manage marketing’s content creation operations.

Correct Answer:

  • Sales should be involved in content creation on an ongoing basis.

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam. Align your marketing and sales teams around business-level goals. Define your target customer using buyer personas and Jobs to Be Done. Implement marketing processes that will provide your sales team with a steady flow of qualified leads.

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