Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

What is the best way to engage fans before an album release on YouTube?

  1. Live stream a listening event.
  2. Reach out to random viewers and ask them to post links to the album.
  3. Upload an old photo as the channel icon.
  4. Go quiet for several months to surprise fans with the new album.

100% Correct Answer:

  • Live stream a listening event.

Content and channel strategy: Channel branding and promotions, Discovery, Content types and value, Official Artist Channels. Promotions and engagement: Promotions, Engagement, Analytics: YouTube Analytics, Music analytics and insights, Business and revenue: How to make money on YouTube, Ad-serving model, Revenue assessment, Subscriptions and other ways to earn. Rights management: Copyright, Rights management on YouTube, Assets, Policies and claims, Certification Assessment: YouTube Music Assessment.

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