Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


What happens if there is overlap between different retargeting criteria?

  1. The criteria with the highest traffic volume will be applied.
  2. Only the criteria with the highest CPC will be applied.
  3. The criteria with the highest combined CPC and CTR will be applied.

Correct Answer:

  • The criteria with the highest combined CPC and CTR will be applied.

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