Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  1. Custom Include filter with field “Page Title” and pattern “back to school”
  2. Custom Include filter with field “Campaign Name” and pattern “back to school”
  3. Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  4. Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Correct Answer:

  • Custom Include filter with field “Campaign Name” and pattern “back to school”

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.

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