- Google
- Google Certification Answers
- DoubleClick
- Digital Transformation:
- Marketing Platform
- Analytics
- Ads
- Smart
- Jamboards Academy:
- Digital Garage
- Educator
- Waze
- Android Enterprise Academy
- LinkedIn
- YouTube
- Amazon
- Microsoft
- Twitter
- Yandex
- Klipfolio
- WooRank
- Hootsuite
- HubSpot
- SEMrush
Waze has _____ of drivers globally
- 110+ Million
- 200+ Million
- 90+ Million
- 130+ Million
Correct Answer:
I hope this helps! Let me know if you have any other questions.
Certification Questions & Certification Answers
A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior?
- Assisted
- Influenced
- Planned
- Spontaneous
Correct Answer:
Brands can promote where their products can be found using Waze Ads
- False
- True
Correct Answer:
Business descriptions are most optimal when they’re ___ characters
- 80
- 90
- 100
- 60
Correct Answer:
By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round
- False
- True
Correct Answer:
CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.
- False
- True
Correct Answer:
Call to Actions can help you to. Select All Correct Responses
- Spontaneously navigate a user to your location
- Remind a user about a special offer at a later time
- Reach a driver at the beginning of their journey
- All of the above
Correct Answer:
Creative on the Waze platform works best when repurposes from other Ad Platforms
- True
- False
Correct Answer:
Hyperlocal push notifications can be set by which of the following (check all that apply) Select All Correct Responses
- Time
- Coupon Expiring
- Location
- Month and day
Correct Answer:
- Time
- Coupon Expiring
- Location
- Month and day
In 2019 Wazers navigated to how many businesses
- 200M+
- 575M+
- 2B+
- 1B+
Correct Answer:
On average users spend how long using Waze monthly
- 20.5 hours
- 7.5 hours
- 9 hours
- 10.5 hours
Correct Answer:
Pin names have a ____ character maximum
- 10
- 20
- 40
- 30
Correct Answer:
Pins should always include text to increase their visibility
- True
- False
Correct Answer:
The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours
- Dots & Arrows
- Zero Speed Takeover & Dots
- Location Personalities
- Pins & Search
Correct Answer:
Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!
- Pins & Search
- Dots & Arrows
- Pins
- Arrows
Correct Answer:
Waze Ads can help businesses who are looking to. Select All Correct Responses
- Build location awareness
- Increase sales
- Promote a product
- Promote a special offer
Correct Answer:
- Build location awareness
- Increase sales
- Promote a product
- Promote a special offer
Waze can help you grow your business by ____ (select all that apply) Select All Correct Responses
- Posting new hire fun facts
- Prompting a new location
- Promoting a special offer
- Increasing familiarity with your brand
Correct Answer:
- Prompting a new location
- Promoting a special offer
- Increasing familiarity with your brand
Waze drivers can report things like heavy traffic, road-closures, hazards, and more in real-time using Active Reporting
- False
- True
Correct Answer:
Waze has _____ of drivers globally
- 110+ Million
- 200+ Million
- 90+ Million
- 130+ Million
Correct Answer:
Waze operates in ____ countries around the world
- 100+
- 85+
- 190+
- 185+
Correct Answer:
Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.
- False
- True
Correct Answer:
What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
- Personality Icons
- Drive-thru personalities
- Location Icons
- Location Personalities
Correct Answer:
You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning? Select All Correct Responses
- Remind Me
- Save Location
- Save Offer
- Drive There
Correct Answer:
You must have a physical location to advertise on Waze
- True
- False
Correct Answer:
______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.
- Pins
- Search
- Arrows
- Zero Speed Takeovers
Correct Answer:
______ are strongest when being used as an always-on tactic for location awareness
- Zero Speed Takeovers
- Search
- Arrows
- Pins
Correct Answer:
______ inform and remind customers that your business is on or near their route
- Zero Speed Take Over
- Arrows
- Location Personalities
- Pins
Correct Answer:
Name the level(s) of the Waze Partner Program.
- Certified
- Partner
- Certified and Preferred Partner
- Waze Local Partner
Correct Answer:
- Certified and Preferred Partner
Which ad formats does the Plus solution offer?
- Branded Pins and Promoted Search
- Zero-Speed Takeover
- All of these
- None of these
Correct Answer:
In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
- $50K or less
- $75K
- $90k
- $100K or more
Correct Answer:
Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?
- Waze Certified
- Preferred Partner
- Both
- Neither
Correct Answer:
What can advertising on Waze Local help businesses of all sizes achieve?
- Raise their profile
- Increase location awareness
- Drive in-store traffic by turning their location into a destination
- All of these
Correct Answer:
Pricing for Waze Ads is based upon what type of model?
- CPM
- flat rate
- Yearly subscription
- Monthly budget
Correct Answer:
In 2017, ads on Waze generated how many navigations to local businesses around the world?
- 4 million
- 10 million
- 14 million
- 24 million
Correct Answer:
Which solution is meant for businesses with 1 to 10 locations?
- Brands
- Starter
- Plus
- None of these
Correct Answer:
What type of additional support do Preferred Partners receive?
- Client acquisition support
- Training materials
- Dedicated Account Manager
- All of these
Correct Answer:
Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.
- 1
- 2
- 1.5
- 0
Correct Answer:
Waze is a _____ movement company, with the power to move people to you.
- Car
- Traffic
- GPS
- Human
Correct Answer:
In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
- Newspaper classified or magazine campaigns
- Repurposed digital ads cut from the Internet
- Billboards and signs
- Television commercials
Correct Answer:
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
- 25 characters or less
- 60 characters or less
- 100 characters or less
- 200 characters or less
Correct Answer:
What do all three ad formats help businesses achieve?
- Differentiation from similar businesses in their area
- Improved location awareness
- Increased navigations to their locations and in-store traffic
- All of these
Correct Answer:
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
- Yes, with day part targeting
- No, not on a specific day of the week
- No, not at a specific time
- No, Waze ads are random
Correct Answer:
- Yes, with day part targeting
Which file type(s) can you use for your Waze ad Creative?
- Jpg
- Png
- Both
- Neither
Correct Answer:
Pricing for Plus starts at $____/day?
- $1,000
- $500
- $169
- $400
Correct Answer:
Is there a minimum investment to become Certified?
- Yes
- No, but Fundamentals Certification is required
- No, but Advanced Certification is required
- None of these
Correct Answer:
- No, but Fundamentals Certification is required
How many people use Waze around the world each month?
- 20 million
- 50 million
- 75 million
- > 110 million
Correct Answer:
What business information does a Branded Pin provide when a user clicks on the info button?
- Business locations and store hours
- Phone number and special deals
- Store hours and phone number
- Business location, store hours, phone numbers, and special deals.
Correct Answer:
- Business location, store hours, phone numbers, and special deals.
What additional performance tracking metrics does the Plus Dashboard include?
- Action Clicks
- Ad Downloads
- Inbox Impressions
- All of these
Correct Answer:
In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
- 2%
- 9%
- 10%
- 20%
Correct Answer:
In the U.S., Wazers with how many people in their household make up 65% of overall users?
- 0
- 1
- 2 to 4
- 5 to 10
Correct Answer:
Waze turns business locations into destinations by encouraging Wazers’ drives to be:
- Spontaneous
- Influenced
- Assisted
- All of these
Correct Answer:
In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
- 6 / 10
- 10 / 16
- 12 / 19
- 15 / 24
Correct Answer:
Waze uses insights to effectively target drivers _____?
- When they are at work
- When they are at home
- When they are near your business or visiting your competitors
- When they are not using Waze
Correct Answer:
- When they are near your business or visiting your competitors
How many crowdsourced reports on routes and road conditions does Waze receive each month?
- 10 million
- 13 million
- 27 million
- 53 million
Correct Answer:
What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
- Drive There
- All of these
- Save for Later
- Save Offer
Correct Answer:
What types of aggregated performance reports can you receive in the Plus Dashboard?
- Impressions
- Engagement
- Both of these
- Neither of these
Correct Answer:
What is the most recent Waze offering?
- Connected Citizens Program
- Waze Ads
- Waze Carpool
- None of these
Correct Answer:
If you plan to spend less than $169/day, which solution is most suitable for your business?
- Starter
- Plus
- Brands
- None of these
Correct Answer:
In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
- Waze
- Pinterest
- Snapchat
- Twitter
Correct Answer:
What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
- Business name and logo
- Business address
- Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
- Business phone number
Correct Answer:
- Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
- Waze Carpool
- Connected Citizens Program
- Waze Ads
- Waze for Brands
Correct Answer:
- Connected Citizens Program
Waze users spend how many minutes per day, two to three times per day on the app?
- 2 to 3
- 5 to 10
- 50 to 20
- 20 to 40
Correct Answer:
What do the Waze Dashboards allow you to do?
- Manage your Starter or Plus account settings
- Track the performance of your campaign
- View and edit your Creatives
- All of these
Correct Answer:
Which of the following is NOT considered a user Action in the Waze Dashboards?
- Ad Unit Clicks
- Views (Impressions)
- URL Visits
- Navigations
Correct Answer:
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
- 6
- 10
- 12
- 15
Correct Answer:
How are Waze routes developed to be as efficient as possible?
- Crowd-sourcing
- Collective GPS tracking
- Both of these
- Neither
Correct Answer:
How do you calculate an Ad’s Click-Through Rate (CTR)?
- Ad Unit Clicks/Impressions
- Impressions/Ad Unit Clicks
- Navigations/Ad Unit Clicks
- None of these
Correct Answer:
- Ad Unit Clicks/Impressions
How does the Waze Dashboard define the Navigations performance metric?
- The number of Wazers who search for your business
- The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview
- The number of Wazers who see your ad
- The number of Wazers who click on your phone number
Correct Answer:
- The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview
How many hours per month do Wazers average on the app?
- 2
- 5
- 6
- 11
Correct Answer:
How many people use Waze around the world?
- 20 million
- 50 million
- 75 million
- 100 million
Correct Answer:
How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”??
- 1
- 2
- 1.5
- 0
Correct Answer:
If you plan to spend less than $100/day, which solution is most suitable for your business?
- Waze Local Starter
- Waze Local Plus
- Both
- Neither
Correct Answer:
In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?
- 0.3 million
- 1.3 million
- 2.3 million
- 3.3 million
Correct Answer:
In what year did Google acquire Waze?
- 2005
- 2008
- 2013
- 2017
Correct Answer:
Insights and data allow Waze Local to effectively target drivers by knowing what?
- When drivers are visiting your competitors
- When drivers are near your business
- When drivers are near your business or visiting your competitors.
- When drivers are at home or work
Correct Answer:
- When drivers are near your business or visiting your competitors.
More than what percentage of drivers using Waze are between 25 and 54 years old?
- 25%
- 50%
- 75%
- 99%
Correct Answer:
Name the level(s) of Waze Agency partnership?
- Certified Partner
- Preferred Partner
- Certified Partner and Preferred Partner
- Waze Local Partner
Correct Answer:
- Certified Partner and Preferred Partner
Nearly half (46%) of all Waze users have a yearly household income of what amount?
- $50K or less
- $75K
- $90k
- $100K or more
Correct Answer:
On average, what navigational increase do businesses experience when they advertise on Waze Local?
- 2%
- 9%
- 10%
- 20%
Correct Answer:
On which of the following popular branding platforms do people spend the most in-app time per month, on average?
- Waze
- Pinterest
- Snapchat
- Twitter
Correct Answer:
On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?
- Waze for Brands
- Waze Local
- Waze Ads
- None of these
Correct Answer:
Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?
- $10 / $1,000
- $100 / $500
- $2 / $100
- $1/$500
Correct Answer:
Pricing for both Starter and Plus is based upon what type of model?
- CPM
- flat rate
- Yearly subscription
- Monthly fee
Correct Answer:
Wazers with 2 to 4 people in their household make up what percentage of overall users?
- 25%
- 50%
- 60%
- 65%
Correct Answer:
What additional features are in the Plus dashboard?
- History Navigations and Save Clicks
- Inbox Impressions
- Inbox Action Clicks
- All of these
Correct Answer:
What business information do Branded Pins provide when a user clicks on them?
- Business locations and store hours
- Phone number and special deals
- Store hours and phone number
- Business locations, store hours, phone numbers, and special deals.
Correct Answer:
- Business locations, store hours, phone numbers, and special deals.
What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?
- Raise their profile
- Increase location awareness
- Drive in-store traffic
- All of these
Correct Answer:
What do Waze Local ads offer that traditional OOH and billboards lack?
- Business name and logo
- Business address
- Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
- Business phone number
Correct Answer:
- Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?
- Differentiation from similar businesses in their area
- Improved location awareness
- Increased navigations to their locations and in-store traffic
- All of these
Correct Answer:
What does Promoted Search offer?
- Priority in drivers’ search results
- Business logo and address
- Both
- Neither
Correct Answer:
What does the Waze Dashboard allow you to do?
- Manage your Starter or Plus account settings
- Track the performance of your campaign
- View and edit your Creatives
- All of these
Correct Answer:
What is our company’s mission statement?
- Outsmarting traffic, together
- Encouraging carpooling
- Promoting ride-sharing
- Take 50% of cars off the road
Correct Answer:
- Outsmarting traffic, together
What is the Waze key user benefit?
- Save drivers 30 seconds per day
- Save drivers 1 minute per day
- Save drivers 2 minutes per day
- Save drivers 5 minutes per day
Correct Answer:
- Save drivers 5 minutes per day
What is the minimum investment requirement for Preferred Partners?
- $15k per month for three consecutive months
- $45k in the last three months
- Either of these
- Neither
Correct Answer:
What is the newest Waze offering?
- Connected Citizens Program
- Waze for Brands
- Waze Local
- Waze Carpool
Correct Answer:
What type of additional support do Waze Preferred Partners receive?
- Client acquisition
- Training materials
- Dedicated Account Manager
- All of these
Correct Answer:
Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?
- Waze Certified Partner
- Waze Preferred Partner
- Both
- Neither
Correct Answer:
Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?
- Waze Carpool
- Connected Citizens Program
- Waze Local
- Waze for Brands
Correct Answer:
- Connected Citizens Program
Which additional ad format does Waze Local Plus offer?
- Branded Pins
- Promoted Search
- Zero-Speed Takeover
- None of these
Correct Answer:
Zero-Speed Takeover displays ads when drivers ________?
- Check their phone
- Come to a complete stop for more than 3 seconds—safety first!
- Search for a business
- Begin driving
Correct Answer:
- Come to a complete stop for more than 3 seconds—safety first!
This page was last edited on 12th March, 2024 at 9:01 AM (UTC).