Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize performance in Search Assessment Answers

Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

  1. Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
  2. Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park
  3. Create duplicate DinoWorld keywords to run as a control group
  4. Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations

100% Correct Answer

  • Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

DoubleClick Optimize performance in Search Assessment Answers (Search optimization Assessment)

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