Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

  1. The information is current.
  2. You have the information needed to be able to personalize.
  3. The information is accurate.
  4. Personalization has been enabled for the properties you’re using.

Correct Answer:

  • Personalization has been enabled for the properties you’re using.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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