Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  1. Most historical data in the account.
  2. Highest Ad Rank.
  3. Highest maximum cost-per-click (CPC) bid.
  4. Best Quality Score.

Correct Answer:

  • Best Quality Score.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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