Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?

  1. A request for subscribers to provide funding for new content
  2. A message to political leaders to reform government
  3. An amusing interview with reporter outtakes
  4. Video clip examples of these underreported stories and a call-to-action to subscribe

Correct Answer:

  • Video clip examples of these underreported stories and a call-to-action to subscribe

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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