Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  1. [A] Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  2. [B] Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  3. [C] Both A and B
  4. [D] In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.

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