Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


How long should the rapport-building part of an exploratory call be?

  1. Short. Don’t spend more than a few seconds on rapport building.
  2. Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed.
  3. As long as possible. Increasing the amount of time spent building rapport will increase the prospect’s likelihood of moving to the advise phase of your inbound sales strategy.
  4. It will vary based on your personal sales style.

Correct Answer:

  • Long enough to get the prospect comfortable discussing goals and challenges with you, but not so long that it requires the rest of the call to be rushed.

The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward. Identify the best contacts to reach out to. Connect with and earn the attention of your most promising leads. Run sales calls and presentations that drive results.

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