Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

  1. Assisted conversion
  2. Second-to-last-click attribution
  3. Last-click attribution
  4. Primary conversion

100% Correct Answer

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.

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