Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


How can the “Groups” feature help determine performance for a set of videos?

  1. Organize separate reports into groups so it’s easier to find data in one place.
  2. Assemble videos into groups so viewers can discover related videos.
  3. Divide videos into groups to see how viewers engage with different content formats.
  4. Assign team members to groups so only managers can access financial data.

Correct Answer:

  • Divide videos into groups to see how viewers engage with different content formats.

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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