Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

DMCCEQA.com

Google Shopping ads Certification Exam Answers

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

  1. It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
  2. It directs potential customers to a brick-and-mortar store near them.
  3. It includes only the lowest-priced product for the search term, which drives new clicks.
  4. It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Correct Answer:

  • It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

Leave a Reply

Your email address will not be published. Required fields are marked *