Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Options 1:

  1. Potential customers who’ve already searched for other, similar pianos.
  2. Potential customers who are ready to buy a piano.
  3. Potential customers who are early in their online search.
  4. Potential customers who’ve already bought pianos from his site.

Correct Answer:

  • Potential customers who are early in their online search.

Options 2:

  1. Those who’ve already bought pianos from his site
  2. Those who are ready to buy a piano
  3. Those who are early in their online search
  4. Those who’ve already used Google to search for for pianos

Correct Answer:

  • Those who are early in their online search

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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