Choose the right mobile asset Certification Answers

You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

1. Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
2. Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.
3. Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
4. Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.

100% Correct Answer:

• Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.

Which asset model would you recommend to a company who already has a successful mobile site?

1. Site and app model
2. Site-first model
3. Audience asset model
4. App-centric model

100% Correct Answer:

• Site and app model

Which is not a common barrier for mobile-first companies?

1. High abandonment rate of apps after users have downloaded them
2. Consumers only want to make purchases on a desktop computer and site
3. Targeting the wrong customers with your mobile assets
4. Failing to align business decisions to a mobile-first strategy

100% Correct Answer:

• Consumers only want to make purchases on a desktop computer and site

Which is not a good app design practice?

1. Allow users to go back easily in one step.
2. Don’t automatically show the search field, make it optional.
3. Create frictionless transitions when going between app and mobile web.
4. Show the value of your app up-front.

100% Correct Answer:

• Don’t automatically show the search field, make it optional.

Your friend has a jewelry business and just created an app that had dismal downloads during its first month. What advice should you give to get the app back on track?

1. Tell her to wait for six months and then re-evaluate. Maybe her customers will come around and eventually find the app. Just be patient and see what happens because there is no need to invest anymore.
2. Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.
3. Recommend that she hire a consultant who could help her change her retail business into a completely online one. Customers will have to use the app to buy her products and she could save money on retail space.
4. Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned media to promote it.

100% Correct Answer:

• Take another look at her customers’ behaviors by reviewing all the data she already has and maybe doing some more research to better understand what they would respond to.

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

1. Mobile browsers aren’t powerful enough to load most desktop sites.
2. Mobile users don’t need all the features a website can offer.
3. Desktop sites typically don’t load quickly on mobile devices.
4. It’s a cheap way to provide a narrower set of options to mobile customers.

100% Correct Answer

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

1. Enhanced Mobile Sites
2. Progressive Sites
3. Progressive Web Apps
4. Mobile Site Apps

100% Correct Answer

• Progressive Web Apps

These are all key to good mobile site design except?

1. Easy navigation
2. Easy conversion
3. Easy search
4. Easy user customization

100% Correct Answer

• Easy user customization

Which is a good app design practice?

1. Get users to enter valuable user profile information immediately when they first open the app.
2. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
3. Zoom viewers in automatically for app content you know is most important.
4. Make previous searches and recent purchases readily available.

100% Correct Answer

• Make previous searches and recent purchases readily available.

All of these were recommended to help build a faster site except?

1. Implementation of AMP (Accelerated Mobile Page) best practices
2. Customer surveys about site performance
3. Optimized content delivery
4. Site works on a range of screens and devices

100% Correct Answer

• Customer surveys about site performance

Related Options:

1. Site works on a range of screens and devices
2. Implementation of AMP (Accelerated Mobile Page) best practices Implementation of AMP (Accelerated Mobile Page) best practices
3. Optimized content delivery
4. Customer surveys about site performance

100% Correct Answer

• Customer surveys about site performance

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