Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads will offer Carrie?

Options 1:

  1. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
  2. They provide value comparisons that feature her product alongside more expensive products.
  3. They have lower costs-per-click and increase total volume of her website traffic.
  4. They provide minimal information, so interested customers have to visit her website for more information.

Correct Answer:

  • They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

Options 2:

  1. They have lower costs-per-click and increase the total volume of her website traffic.
  2. They advertise product inventory, using feeds to create high quality ad copy.
  3. They provide value comparisons that feature her product alongside more expensive products.
  4. They’ll appear in random search results for exposure to a new customer base.

Correct Answer:

  • They advertise product inventory, using feeds to create high quality ad copy.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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