Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two) Select All Correct Responses

  1. Customize reporting
  2. Upload conversions
  3. Download data transfer log files
  4. Customize verification alerts

Correct Answer:

  • Customize reporting
  • Upload conversions

Which conditions must be true in order to designate an advertiser as a “child”? Select All Correct Responses

  1. The advertiser doesn’t have any “child” advertisers associated with it
  2. The advertiser is part of a subaccount
  3. There aren’t any floodlight activities associated with the “child” advertiser
  4. There aren’t any campaigns associated with the “parent” advertiser

Correct Answer:

  • The advertiser doesn’t have any “child” advertisers associated with it
  • There aren’t any floodlight activities associated with the “child” advertiser

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

  1. Placement
  2. Campaign
  3. Ad
  4. Creative

Correct Answer:

  • Placement

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three) Select All Correct Responses

  1. Search Ads 360
  2. Studio
  3. Google Ads
  4. Display & Video 360

Correct Answer:

  • Search Ads 360
  • Display & Video 360

Which two methods measure impressions served in a mobile app? (select two) Select All Correct Responses

  1. 1×1 impression tracker
  2. Mobile tracking ad
  3. Serving mobile creative directly through Campaign Manager
  4. Click tracker ad

Correct Answer:

  • 1×1 impression tracker
  • Serving mobile creative directly through Campaign Manager

Which two features may be used to log additional information about a click? (select two)

  1. Dynamic targeting keys
  2. Landing page URL suffix
  3. Image source tags
  4. Event tags

Correct Answer:

  • Landing page URL suffix
  • Event tags

Counters and Total Interactions metrics are available for which type of creatives?

  1. Mobile in-app interstials
  2. Twitter creatives
  3. HTML5 creatives coded in GWD
  4. Creatives built in Studio

Correct Answer:

  • Creatives built in Studio

The Insights tab in Reporting shows the view performance against which three goals? (select three) Select All Correct Responses

  1. Viewable CPM
  2. Click rate
  3. Conversions per impression
  4. Cost per activity (CPA)

Correct Answer:

  • Click rate
  • Conversions per impression
  • Cost per activity (CPA)

What are two Video Verification metrics? (select two) Select All Correct Responses

  1. Video Prominence Score
  2. Audio muted at finish
  3. Eligible impressions for audio
  4. Audio muted at start

Correct Answer:

  • Video Prominence Score
  • Audio muted at start

When assets are added to an existing creative, where will these updates be reflected?

  1. In the creative preview, but not in currently assigned ads
  2. Updates appear as a new creative
  3. Within the ads where the creatives are assigned
  4. In future ad creative assignments, but not within existing ads

Correct Answer:

  • Within the ads where the creatives are assigned

What action can be taken to select which columns appear in the trafficking interface?

  1. Create a new user role
  2. Create a custom view
  3. Create a new user profile
  4. Create a filter

Correct Answer:

  • Create a custom view

What must a floodlight tag include to capture product data alongside a conversion?

  1. An ord value
  2. 1×1 tracking pixel
  3. Custom floodlight variable
  4. Dynamic pixels

Correct Answer:

  • Custom floodlight variable

At what level can landing pages be set, so they are the same across multiple ads?

  1. Creative
  2. Placement
  3. Account
  4. Ad

Correct Answer:

  • Creative

If a publisher serves a placement tag after the campaign end date, what ad will serve?

  1. The default ad
  2. Nothing will serve
  3. A random ad
  4. The backup image

Correct Answer:

  • The default ad

What level is used to calculate conversions if the lookback window differs between objects?

  1. Placement level
  2. Account level
  3. Campaign level
  4. Site level

Correct Answer:

  • Placement level

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

  1. User profiles
  2. User roles
  3. Content categories
  4. Placement strategies

Correct Answer:

  • User roles

What counting method tracks the number of sales made or items purchased?

  1. Sales activities
  2. Custom floodlight variables
  3. Counter activities
  4. Standard counting

Correct Answer:

  • Sales activities

What floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  1. Dynamic floodlight tag that sources product or service IDs
  2. Sales floodlight tags that capture revenue
  3. Custom 1×1 pixel that fires when the product or service page loads
  4. Custom floodlight variable that captures the product or service ID

Correct Answer:

  • Custom floodlight variable that captures the product or service ID

What section within a floodlight activity’s settings allows users to add publisher tracking tags?

  1. Dynamic tags
  2. Google Tag Manager
  3. Advanced properties
  4. Custom floodlight variables

Correct Answer:

  • Dynamic tags

To set ad status to “active,” which two objects must be assigned to an ad? Select All Correct Responses

  1. A priority
  2. A frequency cap
  3. An active creative
  4. A placement

Correct Answer:

  • An active creative
  • A placement

Which two tabs in Reporting provide access to viewability data? (select two) Select All Correct Responses

  1. Report Builder
  2. Verification
  3. Attribution
  4. Summary

Correct Answer:

  • Report Builder
  • Verification

What Settings Are Required To Give A User Reporting Access For A Single Advertiser?

  1. Create a user role, and assign the advertiser as the sub-account.
  2. Schedule a report to be sent to the user, automatically granting them access to that data
  3. Create a user profile with a reporting-only user role, and filter for that advertiser
  4. Ask the advertiser to send an email to support, granting access to their reporting data

Correct Answer:

  • Create a user profile with a reporting-only user role, and filter for that advertiser

What are three benefits of using Internal Redirect tags? (select three)

  1. Standardize a counting method with platform publishers
  2. Reduce latency on ad-serving
  3. Richer domain information in Verification
  4. Saves time from having to negotiate deals with the publisher

Correct Answer:

  • Standardize a counting method with platform publishers
  • Reduce latency on ad-serving
  • Richer domain information in Verification

What is the more cost-effective way to restrict ads served to a specific geographic region?

  1. Geo-targeting managed by the ad server
  2. Language targeting managed by the ad server
  3. Geo-targeting managed by a publisher or DSP
  4. Frequency caps managed the publisher or DSP

Correct Answer:

  • Geo-targeting managed by a publisher or DSP

Paid search dimensions in Report Builder are compatible with what metric?

  1. Paid Search Revenue
  2. Active View
  3. Downloaded impressions
  4. Cost Per Click

Correct Answer:

  • Paid Search Revenue

What report in Report Builder shows the number of unique users who have interacted with ads?

  1. Path to Conversion
  2. Cookie Reach Overlap
  3. Standard
  4. GRP

Correct Answer:

  • Cookie Reach Overlap

What are two benefits of using the INS tag? (select two) Select All Correct Responses

  1. Eliminates the need for publishers to add cache-busters
  2. Reduces load latency
  3. More robust Verification data
  4. Serves ads on browsers that don’t support Javascript

Correct Answer:

  • Eliminates the need for publishers to add cache-busters
  • More robust Verification data

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

  1. Next to its associated site name within a Campaign
  2. In the advertiser’s properties, under Landing Pages
  3. In Campaign Manager Account Admin settings
  4. In Site Directory under Properties

Correct Answer:

  • Next to its associated site name within a Campaign

Which two methods count impressions on site-served creatives? (select two) Select All Correct Responses

  1. Tracking Ads
  2. Mobile tracking ad
  3. Click tracker ad
  4. 1×1 impression tracker

Correct Answer:

  • Tracking Ads
  • 1×1 impression tracker

What HTML elements of a floodlight tag’s iFrame code identify the unique activity?

  1. u1 and “fls”
  2. 1×1 and “ord”
  3. “src” and 1×1
  4. “type” and “cat”

Correct Answer:

  • “type” and “cat”

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

  1. Adding an image creative at the campaign level
  2. Adding an HTML5 creative at the campaign level
  3. Adding a rich media creative at the campaign level
  4. Adding an image creative at the advertiser level

Correct Answer:

  • Adding an image creative at the campaign level

What report tracks floodlight attribution in Reporting?

  1. Cookie Reach Overlap
  2. Insights
  3. floodlight impressions
  4. Path to Conversion

Correct Answer:

  • Path to Conversion

Which three workflows can be used to make bulk edits? (select three)

  1. The DCM/DFA Reporting and Trafficking API
  2. The Campaign Manager filtered view
  3. Campaign spreadsheet upload
  4. The Edit Multiple button

Correct Answer:

  • The DCM/DFA Reporting and Trafficking API
  • Campaign spreadsheet upload
  • The Edit Multiple button

What is the limit to retrieve log data from a Data Transfer Google Bucket?

  1. 1 year
  2. 30 days
  3. 60 days
  4. Unlimited

Correct Answer:

  • 60 days

Where would purchased inventory for a campaign be entered in Campaign Manager?

  1. Placements
  2. Landing pages
  3. Campaigns
  4. floodlight tags

Correct Answer:

  • Placements

Which metric is NOT available in Data Transfer?

  1. % Invalid Clicks
  2. Cross-environment conversions
  3. Designated Market Area (DMA) ID
  4. Active View: % of Completed Impressions Visible

Correct Answer:

  • Cross-environment conversions

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two) Select All Correct Responses

  1. Paid Search Ad
  2. Creative Type
  3. Video Player Size
  4. Device Usage

Correct Answer:

  • Creative Type
  • Device Usage

What account structure should be used to share floodlight tags and audience lists between multiple Advertisers?

  1. Shared billing profiles
  2. An account/advertiser relationship
  3. A single floodlight activity
  4. A parent/child relationship

Correct Answer:

  • A parent/child relationship

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

  1. Set up an automated email for the team member to receive daily reports
  2. Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  3. Associate the team member with a User Profile designated for Google Cloud access
  4. Run the script: gs://[bucket_name]/[username]

Correct Answer:

  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket

When is an impression counted in Reporting?

  1. As soon as a creative is requested from the publisher
  2. After a user’s device indicates that the creative download has begun
  3. After the creative is served and viewed on the site
  4. After the browser begins loading the webpage

Correct Answer:

  • After a user’s device indicates that the creative download has begun

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

  1. A list of placements you intend to purchase and the publishers you’re buying inventory from
  2. A dynamic feed that can be quickly implemented into Studio
  3. TrueView placements for running on YouTube properties
  4. A list of creative specifications for implementing the deals in Display & Video 360

Correct Answer:

  • A list of placements you intend to purchase and the publishers you’re buying inventory from

At what level can landing pages be managed across campaigns?

  1. Advertiser
  2. Ad
  3. Creative
  4. Placement

Correct Answer:

  • Advertiser

What feature can be used to combine log-level impression and click data for a custom reach analysis?

  1. Data Transfer
  2. Line item filtering in Studio
  3. Attribution conversion segments
  4. GRP Insights

Correct Answer:

  • Data Transfer

When using a placement media cost cap, what will happen once the cap is reached?

  1. Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
  2. The placement will be paused until the cap is removed
  3. Reports will not reflect the impressions and click metrics
  4. Ad-serving fees won’t be charged

Correct Answer:

  • Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  1. Allocate more budget to building better video creatives
  2. Target remarketing lists for all image creatives
  3. Create a sequential rotation with the Rich Media creative set first
  4. Assign the ad’s frequency cap to one impression per day

Correct Answer:

  • Create a sequential rotation with the Rich Media creative set first

What ad setting limits the number of times that ad can be shown to a particular user?

  1. Priority
  2. Frequency cap
  3. Hard cut-off
  4. Impression ratio

Correct Answer:

  • Frequency cap

What report shows how long it takes for a customer to convert after interacting with an ad?

  1. first Interaction
  2. Path to Conversion
  3. Path Length
  4. Time Lag

Correct Answer:

  • Time Lag

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

  1. Coordinated Universal Time (UTC)
  2. The advertiser’s timezone
  3. The user’s timezone
  4. Eastern Time (ET)

Correct Answer:

  • Coordinated Universal Time (UTC)

What data is provided in Video Verification?

  1. Video player size and viewability
  2. Asset and transcoding validation
  3. Resolution and bit rate details
  4. Information about ads that served on the same page

Correct Answer:

  • Video player size and viewability

Cross-environment conversion methodology takes into account what data sources?

  1. Device types, OS, cookies
  2. Cookies, SDKs, audience data
  3. Data pools, cookies, audience IDs
  4. Resettable device IDs, cookies, anonymized Google sign-ins

Correct Answer:

  • Resettable device IDs, cookies, anonymized Google sign-ins

What is required to track mobile app conversions using floodlight tags?

  1. A dynamic publisher pixel implemented in the floodlight tag
  2. An HTML5 macro added to the floodlight tag and ad tag, and uploaded in the SDK
  3. A floodlight tag with the activities set to collect in-app variables, available in DT files
  4. A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps

Correct Answer:

  • A user-resettable device identifier passed to both floodlight tags and the ad tags running in apps

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  1. Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  2. Each conversion gets its own row with interactions in separate columns
  3. Rows and columns are flipped
  4. Each interaction gets its own row with interactions spread across rows

Correct Answer:

  • Each conversion gets its own row with interactions in separate columns
  • Rows and columns are flipped

In which two tags can the keyword macro (%k) be added? (select two) Select All Correct Responses

  1. floodlight
  2. Tracking Ad
  3. Impression Event
  4. Placement

Correct Answer:

  • Tracking Ad
  • Impression Event

What attribution model uses floodlight data from both attributed and non-attributed conversions?

  1. Linear model
  2. first Interaction model
  3. Data-driven model
  4. Time Decay model

Correct Answer:

  • Data-driven model

What targeting rules display an ad to users who have viewed a product, but not purchased it?

  1. Positively target all product viewers AND negatively target all product purchasers
  2. Positively target all product viewers AND collect purchase IDs using u-variables
  3. Positively target all product purchasers AND negatively target all product viewers
  4. Negatively target all product purchasers AND collect purchase IDs using u-variables

Correct Answer:

  • Positively target all product viewers AND negatively target all product purchasers

What does an “execution channel” represent in the Planning process?

  1. A “channel” created between an advertiser and publisher as soon as the RFP is sent
  2. The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  3. The act of sending an RFP to begin the negotiation process with the publisher
  4. An area to enter the user’s objectives, budget, and start and end dates

Correct Answer:

  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

Which information can be extracted from the data in the Verification tab? (select two) Select All Correct Responses

  1. Charts showing all of the errors related to visual performance
  2. Issues related to content
  3. Errors for the ad tag related to implementation issues
  4. Conversion and revenue performance

Correct Answer:

  • Issues related to content
  • Errors for the ad tag related to implementation issues

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

  1. User profile filters
  2. User roles
  3. Google account permissions
  4. Subaccount access

Correct Answer:

  • User profile filters

What happens when a user meets the frequency cap for an ad?

  1. Another ad or a default ad is served
  2. The placement stops serving to that user
  3. Ads stop serving to that user
  4. Ads serve at a lower CPM

Correct Answer:

  • Another ad or a default ad is served

For floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  1. A global site tag (gtag.js) must be used
  2. The tag needs to be set as INS tag with mobile capacity
  3. The tag needs to be assigned an app ID
  4. Device ID needs to be passed into the dc_rdid parameter

Correct Answer:

  • Device ID needs to be passed into the dc_rdid parameter

When would a VPAID asset be used?

  1. When a video ad contains interactive features
  2. When VAST is not supported
  3. As a backup for a VAST asset
  4. For videos served on mobile devices

Correct Answer:

  • When a video ad contains interactive features

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  1. Default ad
  2. Polite load image
  3. Backup image
  4. .swf file

Correct Answer:

  • Polite load image

Where are Campaign Manager and Display & Video 360 linked?

  1. Advertiser properties
  2. floodlight configuration
  3. Admin subaccounts
  4. Campaign properties

Correct Answer:

  • floodlight configuration

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

  1. From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
  2. Contact support using live chat
  3. Add the Display & Video 360 partner ID to the floodlight configuration as an association
  4. Create a new association in the advertiser’s properties and add the Trafficking code

Correct Answer:

  • Add the Display & Video 360 partner ID to the floodlight configuration as an association

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

  1. Image
  2. HTML5 banner
  3. Custom Display Interstitial
  4. Rich Media

Correct Answer:

  • Rich Media

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