Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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By default, Google Analytics can only collect behavioral data from web-connected systems.

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Google Analytics Individual Qualification Exam Answers 2023

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. Google Analytics Certification Exam Answers.

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Certification Questions & Certification Answers

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Adding filters to a view in Google Analytics allows you to

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Auto-tagging is a feature that is used with which type of traffic?

Auto-tagging is used to collect data from what kind of traffic?

Auto-tagging is used to collect data from which kinds of traffic?

By default, Google Analytics can only collect behavioral data from web-connected systems.

By default, when does an Analytics session expire?

By default, when will Google Analytics NOT be able to identify sessions from the same user?

By default, which of these are NOT Remarketing audiences that you can define?

By default, which of these is NOT considered a “medium” in Google Analytics?

By default, which of these is NOT considered a “source” in Google Analytics?

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Custom Dimensions can be used as what?

Custom Dimensions can be used as which of the following?

Custom Reports will NOT let you do what?

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

filters cannot perform what action on collected data?

filters let you include, exclude, or modify the data you collect in a view.

filters may be applied retroactively to any data that has been processed.

For autotagging, what parameter does Google Ads include in the destination URL?

Google Analytics can collect behavioral data from which systems?

Google Analytics can identify that two sessions are from the same user if

Google Analytics cannot collect data from which systems by default?

Google Analytics filters are applied in the order in which they are set in your view.

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

How would a view filter be configured to include only users from Brazil and Argentina?

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

How would you reduce the time it takes to compile reports in Google Analytics?

How would you track visitors coming from an email or newsletter campaign?

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

If a filter excludes data from a view, that data can never be recovered for that view.

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

If a web page visitor clears the Analytics cookie from their browser, what will occur?

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

If you want to track users and sessions across multiple domains, what must you set up?

If you wanted to track what search terms customers used to find products on your website, what would you set up?

In Custom Reports, what must metrics and dimensions share in order to report accurately?

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

In Multi-Channel Funnel Reports, how are default conversions credited?

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Metrics cannot be paired with dimensions of the same scope.

Once filters have been applied, what is the option to recover filtered data?

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Once you have deleted a view, you have a limited number of days to restore that view.

Sampling is applied to reports before segmentation.

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Segments are applied before sampling in reports.

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

Segments will not allow you to do what?

Sharing a Custom Report will share the data in that report.

Sharing a Custom Report will share the report configuration and data included in the report.

Smart Goals are created automatically by Google’s machine-learning algorithms

The default session timeout duration in Google Analytics is how many minutes?

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

The User ID feature is commonly used with which of the following website scenarios?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

To collect how many times users downloaded a product catalog, what would you set up ?

To increase the speed at which Google Analytics compiles reports, what action could be taken?

To recognize users across different devices, what feature must be enabled?

To recognize users across different devices, what is required for User ID?

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

To track users and sessions across multiple domains, what first must be set up?

To view accurate data in a Custom Report, what action should be avoided?

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True or False: Once a view is deleted it cannot be restored.

True or False: The order in which filters appear in your view settings matters.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

True or False: When you share a link to a custom report, you share the data in the report.

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

View filters are applied in what order?

View filters may be applied retroactively to any data that has been processed.

Views can include website data collected before the view was created.

Views can include website data from before the view was created.

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

What are the four scope levels available for dimensions and metrics in Google Analytics?

What are UTM parameters?

What asset is used to build a remarketing list?

What campaign parameter is not available by default in Google Analytics?

What campaigns require manual tags on destination URLs for tracking?

What cannot be collected by the default Analytics tracking code?

What channel is not included in the default Channels report?

What criteria cannot be used to create a Custom Segment?

What criteria could not be used to create a Dynamic Remarketing audience?

What data does Google Analytics prohibit collecting?

What data is Google Analytics Goals unable to track?

What data table display compares report metrics to the website average?

What does assigning a value to a Google Analytics Goal enable?

What does the time lag report indicate?

What feature can join offline business systems data with online data collected by Google Analytics?

What feature collects company-specific data such as Member Status?

What feature is required to collect the number of comments users posted to a web page?

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

What feature is required to track customer search terms on a website?

What feature must be enabled to use Multi-Channel Funnels?

What feature would be used to collect how many times users downloaded a product catalog?

What feature would you set up to collect company-specific data such as Member Status?

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

What four parameters can you include with an event hit for reporting?

What four types of Goals are available in Google Analytics?

What is a benefit of using Google Analytics for Remarketing?

What is a “dimension” in Google Analytics?

What is a “metric” in Google Analytics?

What is a “secondary dimension” in Google Analytics?

What is an assisted conversion?

What is an attribution model in Google Analytics?

What is not a benefit of Google Analytics Remarketing?

What is not a benefit of using segments to analyze data?

What is not a filter setting for data in views?

What is not considered a default “medium” in Google Analytics?

What is not considered a “source” in Google Analytics by default?

What is required for User ID to track users across different devices?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

What is the “Bounce Rate” in Google Analytics?

What is the main purpose of the Multi-Channel funnel report?

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

What is the URL parameter that auto-tagging appends to an AdWords destination URL?

What is used to create Smart Goals?

What metric-dimension combination is not valid?

What model represents the hierarchical structure of a Google Analytics account?

What Remarketing audiences cannot be defined by default?

What report compares metrics based on user acquisition date over a series of weeks?

What report identifies browsers that may have had problems with a website?

What report indicates the last page users viewed before leaving a website?

What report indicates the pages of a website where users first arrived?

What report indicates where users start or exit the conversion funnel?

What report provides data on how specific sections of a website performed?

What report shows a visual representation of user interactions on a website?

What report shows the percent of site traffic that visited previously?

What report shows the percentage of traffic that previously visited a website?

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

What report shows which types of mobile devices visited a website?

What report shows which web pages get the most traffic and highest engagement?

What reports would you use to determine if you should consider expanding your advertising to new markets?

What scope applies to Custom Metrics?

What scope levels available for dimensions and metrics?

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

What type of Custom Report shows a static sortable table with rows of data?

What type of data does Google Analytics prohibit you from collecting?

What URL tag does AdWords add to the destination URL using autotagging?

What will happen if a user clears the Analytics cookie from their browser?

What will happen if you install the same default tracking code on pages with different domains?

What would prevent data from appearing in a Custom Report?

What would you set up to collect how many comments users posted to a webpage on your site?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

When does a default Analytics session expire?

When does the Analytics tracking code send a pageview hit to Google Analytics?

When does the tracking code send an event hit to Google Analytics?

When linking a Google Ads account to Google Analytics, what is not possible?

When should you use manual tagging?

When the same default tracking code is installed on pages with different domains, what will result?

When will Google Analytics be unable to identify sessions from the same user by default?

When will the Analytics tracking code send a pageview hit to Google Analytics?

When will the Analytics tracking code send an event hit to Google Analytics?

When you create a new Channel Grouping in a view, you can

Where in the HTML of your webpage should you place your Analytics tracking code?

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Which Analytics API allows you to access your Google Analytics account configuration data?

Which assets cannot be shared in the Solutions Gallery?

Which campaign parameter is NOT standard in Google Analytics?

Which campaigns require you to add manual tags to destination URLs for tracking?

Which data table display compares report metrics to the website average?

Which default traffic source dimensions does Google Analytics report for each website visitor?

Which dimension is not included in the Adwords reporting section of Google Analytics?

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Which Goals are available in Google Analytics?

Which kinds of hits does Google Analytics track?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Which of the following could be measured by defining a goal in Google Analytics?

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.

Which of the following is a benefit of using segments in your data analysis?

Which of the following is a hit type tracked by Google Analytics?

Which of the following is an advantage of implementing Google Tag Manager?

Which of the following is not a required parameter in the URL builder?

Which of the following metrics is available when Site Search tracking is enabled?

Which of the following metrics would most strongly suggest a poorly performing website?

Which of the following questions can be answered using the goal flow report?

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Which of the following statements about segments is incorrect?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which of the following would prevent URL destination goal conversions from being recorded?

Which of these are required for Multi-Channel Funnels?

Which of these can be imported to define a remarketing audience?

Which of these can join offline business systems data with online data collected by Google Analytics?

Which of these can you NOT share using The Solutions Gallery?

Which of these CANNOT be collected by the default Analytics tracking code?

Which of these channels is NOT included in the default Channels report?

Which of these could NOT be tracked using Goals in Google Analytics?

Which of these criteria CANNOT be used to create a Custom Segment?

Which of these does Google Analytics use to distinguish new and returning users?

Which of these is a scope for Custom Metrics?

Which of these is NOT a benefit of Remarketing in Google Analytics?

Which of these is NOT a benefit of using segments in your data analysis?

Which of these is NOT a valid metric-dimension combination?

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Which of these represents the hierarchical structure of a Google Analytics account?

Which of these user characteristics CANNOT be used to create a Custom Segment?

Which of these would prevent data from appearing in a Custom Report?

Which parameters can be included with an event hit for reporting?

Which report can compare metrics based on user acquisition date over a series of weeks?

Which report demonstrates how well specific parts of your website performed?

Which report helps identify which browsers may have had problems with your website?

Which report helps you determine the percent of your site traffic that has visited previously?

Which report helps you understand which kinds of mobile devices were used to visit your website?

Which report indicates the last page users viewed before leaving your website?

Which report indicates the pages of your website where users first arrived?

Which report shows a visual representation of user interactions on your website?

Which report shows the percentage of traffic that has visited your site before?

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Which report shows which pages on your site get the most traffic and highest engagement?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would you use to determine the % of your site traffic that has already been to your site before?

Which report would you use to determine where users start or exit the conversion funnel?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Which reports indicate how traffic arrived at a website?

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Which reports require the activation of Advertising Features?

Which reports require you to activate Advertising Features?

Which reports show websites that send traffic to your pages?

Which tags does Google Analytics recommend to accurately track campaigns?

Which three campaign parameters are recommended to manually track campaigns?

Which type of Custom Report shows a static sortable table with rows of data?

Which user characteristic may NOT be used to change keyword bids in AdWords?:

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Why can AdWords clicks differ from Analytics sessions in your reports?

Why would it be useful to assign a value to your goal in Google Analytics?

Within how many days can a deleted view be restored?

You can only apply a Custom Dimension to data that was collected after you created the dimension.

You cannot change the default session timeout duration in Google Analytics.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

You define a Destination URL goal by

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?

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