Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize performance in Search Assessment Answers

Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

  1. Forecasting
  2. Portfolio bidding
  3. Attribution modeling
  4. Bid strategy health

100% Correct Answer

  • Forecasting

DoubleClick Optimize performance in Search Assessment Answers (Search optimization Assessment)

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