Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  1. Remove any bid modifiers
  2. Increase the campaign’s daily budget
  3. Add negative keywords to the product group
  4. Increase bids on products groups

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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