Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

Bid responses on Ad Exchange are screened at which point in the process?

  1. Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.
  2. Before bid responses enter the auction
  3. After the auction is complete and only if the auction is lost
  4. After the auction is complete and only if the auction is won

100% Correct Answer

  • Before bid responses enter the auction

DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

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