Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Bid Manager Brand Controls Basics Assessment Answers

Bid Manager Brand Controls Basics Certification Course

Display & Video 360 Brand Controls Basics, Learn the ways Google places ads on content and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.

An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings. Which targeting option should they use?

  1. Viewability of 20 percent or greater
  2. Digital content labels
  3. Motion picture ratings
  4. Video ad position

100% Correct Answer

  • Digital content labels

How does an advertiser create a blacklist of apps and sites where their ads will never serve?

  1. Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
  2. Create a list of negative keywords, and set it as a blacklist for that advertiser.
  3. Create a spreadsheet of URLs and apps, and share it with your account manager.
  4. Enable the API for blacklisted channels, and submit through a structured data file.

100% Correct Answer

  • Create a channel of URLs and apps, and set it as a blacklist for that advertiser.

How does Google determine which content is suitable for advertising on the Display Network?

  1. It categorizes content into three categories: low, medium, and premier.
  2. All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  3. Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  4. Publishers tell Google which content is suitable for ads.

100% Correct Answer

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Who controls the type of site content that’s acceptable for your ads to appear on?

  1. You
  2. Google
  3. Industry-respected certification organizations
  4. Consumers who watch ads

100% Correct Answer:

  • You

To be eligible for advertising, which of the following must videos comply with?

  1. Nothing
  2. Search Network Policies
  3. Advertiser friendly content guidelines
  4. AdSense Program Policies

100% Correct Answer

  • AdSense Program Policies

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

  1. Google Display Network Policies
  2. YouTube Community Guidelines
  3. AdSense Program Policies
  4. YouTube Partner Program

100% Correct Answer

  • YouTube Community Guidelines

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