Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize performance in Search Assessment Answers

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

  1. Create a display remarketing strategy using both sticker and ski customers
  2. Create a bid strategy with custom Floodlight variable data as a weighted goal
  3. Create a new campaign with adaptive geo-targeting for cold regions
  4. Increase daily budget for high-performing keywords

100% Correct Answer

  • Create a bid strategy with custom Floodlight variable data as a weighted goal

DoubleClick Optimize performance in Search Assessment Answers (Search optimization Assessment)

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