Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Ben is creating product images. A common best practice is to:

  1. Ensure all images are high-quality
  2. Display the merchant website name over all images
  3. Include all varieties of a product in one image
  4. Include brand names in the images

Google Shopping ads Certification Exam Answers 2023

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

By earning the Shopping ads Certification, Google recognizes your ability to:
– Explain the basics of a growing retail business with Google
– Explain how Shopping ads work
– Articulate the importance of Policy in the Shopping Ads Ecosystem
– Identify core components of Google Shopping policy
– Describe how Merchant Center and a product feed support your shopping strategy
– Choose the appropriate campaign type for your marketing objectives
– Describe how Smart Shopping Campaigns work and their key benefits

 

Prepare for the certification 

Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.

Pass the assessment and earn a certification 

Pass the assessment and earn a certification

Study Shopping ads 

Shopping ads Certification : Google
https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification

Questions & Answers

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

A Single Branch Of Shiny Shoes Has Been Operating Across North America Since 1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads. The Owner, Tim, Is Concerned About Where Potential Customers Might See The Ad. Where Can Tim Expect Consumers To find His Local Inventory Ads?

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

According to Google Ads Policy, which category type does irresponsible data collection fall under?

According to Google Shopping Policies, what can be included in promotional text?

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.

Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

At which level can you add promotional text to Product Listing Ads?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Ben is creating product images. A common best practice is to:

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Campaign priorities determine your bids according to which rule:

Campaign priority should be used when you advertise:

Campaign priority should be used when:

Carey Has Used Google Ads For Some Time, But He Recently Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart Shopping Campaigns Reduce Carey’s Google Ads Management Workload?

Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads will offer Carrie?

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

Creating multiple products groups within one ad group allows you to:

Custom labels are a way to:

Custom labels can be a great way for you to:

Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

Enhanced cost-per-click (ECPC) bidding should be used to:

For a Shopping campaign, you can use AdWords to:

For Which Business Are Local Inventory Ads Ideal?

Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Google Merchant Center can be used to:

Google Merchant Center is used for:

Google Merchant Center is used to:

Google Shopping Helps Retailers Provide Customers With Seamless Experiences Meant To Encourage Action. How Can Google Shopping Campaigns Accomplish This?

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

How are product groups used in Shopping campaigns?

How are Shopping ads created?

How can a remarketing list help a Smart Shopping campaign?

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

How Can Advertisers Use Shopping Ads To Grow Sales?

How can advertisers use Shopping campaign ads in order to drive sales?

How can conversion tracking help users?

How can Helen provide free shipping for a small group of promotional products?

How can Performance Planner serve your business?

How can running a Local Inventory ad increase your return on investment (ROI)?

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

How can you lose your claimed URL?

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

How do Google Ads and Google Merchant Center interact with each other?

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?

How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?

How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

How Do Smart Shopping Campaigns Use Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers?

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

How do Smart Shopping campaigns work?

How does automating your bid contribute to a successful Google Ads campaign?

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

How does Google enforce policy violations?

How does Google Merchant Center interact with Google Ads?

How has consumer shopping behavior changed in recent years?

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

How many Smart Shopping campaigns should you create to maximize performance?

How should Chris estimate how a different bid amount would impact his store’s online traffic?

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

How would you accurately describe the function of product groups in a Shopping campaign?

If a person wants to opt into the Product Ratings Program, where should they go?

If a product doesn’t have an image available, you should:

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Select All Correct Responses

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

In a Shopping campaign, conversion tracking:

In Google Merchant Center, a target country is the country where:

In order to offer products in different countries, you should:

In Shopping campaigns, product groups are used to:

In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

Jane’s product feed would get disapproved due to:

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

Julia Owns A Used Video Game Store. She’s Been Using Google Shopping Ads For A Few Months. Which Two Forms Of Data Are Easily Available For Julia To Continue Optimizing The Performance Of Her Campaigns? (Choose Two.)

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?

Laura’s Website Data Shows That Visitors Place Items In Their Shopping Carts But Fail To Complete The Purchase. What Should Laura Do first To Up Her Conversion Rate?

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

Local Inventory ads are ideal for which business?

Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It Important That She Consider Business Objectives Before Choosing Her Campaign Type?

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

Merchants use Google Merchant Center for which purpose?

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?

OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Product groups are eligible for the Bid Simulator:

Product Listing Ads should be used for:

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

Shopping ads can appear on:

Shopping ads can be targeted to:

Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

Shopping ads on google.com:

Shopping ads should be used for:

Shopping campaigns use:

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?

Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The first Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

To help with your campaign strategy, you can use custom labels to:

To maintain active product data, you must update your data every:

To maintain an active data feed, you must update the feed every:

To maximize performance, how should you set up your Smart Shopping campaigns?

To prevent your Shopping ads from appearing for certain search terms, you would:

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses

Under which category does irresponsible data collection fall, according to Google Ads Policy?

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

What are free product listings?

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct Responses

What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses

What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses

What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Select All Correct Responses

What benefit does a remarketing list have for a Smart Shopping campaign?

What can automated bidding help an advertiser improve?

What can the Performance Planner assist you with?

What can the Performance Planner recommend?

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

What does impression share indicate about a product group?

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

What does Performance Planner automatically do?

What happens after a policy violation?

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

What happens if you violate Google policy?

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

What is a best practice to reduce the processing time of a new feed?

What is a valid recommendation that the Performance Planner can provide?

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

What is one way that Performance Planner helps businesses increase sales?

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

What triggers a charge for a Shopping ad?

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

What’s an example of an omnichannel goal?

What’s an example of an online sales goal?

What’s automatically optimized with a Smart Shopping campaign?

What’s one unique feature of Local Catalog ads?

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

What’s one way to create a seamless experience for your retail customers?

What’s one way to increase your business profitability?

What’s one way to make good use of data to accelerate your business and improve profitability?

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

What’s the benefit of conversion tracking?

What’s the best way to indicate in a feed that a product is on sale for a limited time?

What’s the purpose of attributes in the product feed?

What’s the purpose of products groups in a Shopping campaign?

What’s the relationship between Google Merchant Center and Google Ads?

When creating a file to upload to Merchant Center, what format is accepted?

When do you pay for a Shopping ad?

When optimizing the title attribute for her new line of bicycles, Matilda should include:

When preparing to submit a new data feed, you should:

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

When should you expect to pay for a Shopping ad?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

Where can Shopping campaign ads appear on desktop search results pages?

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses

Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

Where would you advise someone to go in order to opt in to the Product Ratings Program?

Where would you go to opt into the Product Ratings program?

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Which can you sell on Google Shopping?

Which category type does irresponsible data collection fall under in the Google Ads Policy?

Which definition corresponds to a free product listing?

Which definition of attributes in the product feed is correct?

Which devices can Shopping ads appear on?

Which email contact does Google use to notify merchants about account warnings?

Which factors should an advertiser consider when deciding on a bidding strategy?

Which is a reason why Annie’s Google Merchant Center account would get suspended?

Which is a required attribute when submitting a product to Google Merchant Center?

Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct Responses

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

Which of the following is true of attributes in the product feed?

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses

Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

Which of these choices describes a free product listing?

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

Which of these components are optimized automatically with a Smart Shopping campaign?

Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

Which of these formats promotes in-store offerings while also driving traffic to stores?

Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?

Which of these is a benefit of Shopping Ads?

Which of these is a requirement for advertising on Shopping ads?

Which of these is an online sales goal?

Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

Which of these statements about product groups in a Shopping campaign is true?

Which of these statements about Shopping Ads is true?

Which of these statements about Smart shopping campaigns is accurate?

Which of these statements is true of Smart Shopping campaigns?

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

Which of these things does a Smart Shopping campaign automatically optimize?

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

Which of these website features are required in order to advertise on Shopping ads?

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

Which products should you submit the identifier_exists attribute with a value of no for?

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

Which statement describes modern shopping behavior?

Which statement is true about Local Catalog ads?

Which statement is true about Shopping ads?

Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses

Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Why can’t Ellen see any benchmark data for her new Shopping campaign?

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

Why is it a best practice to set a bid for the “everything else in all products” product group?

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Why should your business use Performance Planner?

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

You can use a product group with a single bid to:

You can use campaign priority to:

You can use custom labels in a product data feed to:

You can use custom labels to:

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

You should use multiple ad groups when you want to:

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

You want to prevent your ads from appearing for certain search terms. How would you do it?

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select All Correct Responses

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two. Select 2 Correct Responses

You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

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