Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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HubSpot Digital Advertising Certification Exam Answers

Based on the data below, which is the most effective advertising campaign?

Options 1:

Campaign 1 Campaign 2
Spend $25,000 $25,000
Leads 1,000 500
CPA $25 $50
Lifetime Value $50 $200
  1. Campaign 1 because it drove more leads
  2. Campaign 1 because it has a lower lifetime value
  3. Campaign 2 because it has a greater return
  4. Campaign 2 because it has a higher CPA

Correct Answer:

  • Campaign 2 because it has a greater return

Options 2:

Campaign 1 Campaign 2
Spend $10,000 $10,000
Leads 250 400
CPA $30 $10
Lifetime Value $150 $50
  1. Campaign 1 because it has a greater return
  2. Campaign 1 because it drove more leads
  3. Campaign 2 because it has a greater return
  4. Campaign 2 because it drove more leads

Correct Answer:

  • Campaign 1 because it has a greater return

HubSpot Digital Advertising Certification Exam Answers

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