Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Appnexus is an example of a stack player.

False
True

Correct Answer:

True

Platforms – Smart Assessment Answers 2023

Platforms – Smart Assessment Answers

Certification Questions & Certification Answers

A publisher ad server allows publishers to conduct which of following activities?

A publisher’s most valuable asset is the audience it has access to.

A trading desk is the same as a demand side platform.

Advertisers can import their campaign data from DCM into GA360.

AdX inventory is exclusive to GDN and DBM.

An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

AppNexus is a competitor to DoubleClick Bid Manager.

Appnexus is an example of a stack player.

Attribution 360 can help advertisers see the impact of their TV campaigns.

By default, DoubleClick Search will favor Google inventory.

Criteo is an example of a point player.

DBM is the only demand side platform with access to YouTube’s TrueView format

DoubleClick Bid Manager is restricted to buying Google Media.

DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

DoubleClick Search allows advertisers to buy media on Facebook and Twitter.

DoubleClick Search allows advertisers to control their organic listings.

DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

DoubleClick Search allows advertisers to import data from non-Google search engines.

DoubleClick Search is designed to have a similar look and feel to AdWords.

DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.

first-party data is defined as data owned by the advertiser and collected from online and offline sources.

Google Analytics 360 is the free, entry-level analytics platforms.

Google has an affiliate marketing platform.

Google Web Designer allows clients to author custom, interactive HTML5 creative.

How does programmatic benefit advertisers?

How would DoubleClick Bid Manager best be classified?

Identify ALL of the platforms that offer attribution analysis.

Identify the interface where publishers log-in to control their campaigns and report on performance.

Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

Point players allow advertisers to pass assets seamlessly between platforms.

Search management platforms only access search engines and don’t offer social or display functionality.

Select the best Google tool for website A/B testing.

Select the platform that allows advertisers to combine data feeds for reporting and visualization.

Some clients use both the AdWords and DS interface.

This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.

Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

What does “DSP” stands for?

What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

What is Google’s advertiser ad server called?

What is Google’s creative platform for building dynamic creative?

What is Google’s DSP?

What is Google’s enterprise solution for tracking website engagement?

What is Google’s solution for deploying pixels across a website?

What is the DoubleCIick advertiser ad server called?

What platform allows advertisers to gather valuable insights into how users interact with their site or application?

What reason would a customer want to use GDN over DBM?

What should an advertiser use to track digital campaigns across channels?

What’s another term for the publisher side of media transactions?

What’s Google’s creative HTML authoring tool called?

What’s the best definition for programmatic?

What’s the name of Google’s search management platform?

What’s the term for when publisher ad servers are used to upload the creative from advertisers?

Which conversion types can DoubleClick Search pull in?

Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?

Which of the following does DoubleClick Studio help advertisers do?

Which of the following is the online marketplace for the buying and selling of programmatic ads?

Which one of these companies offers a competitor to DoubleClick Search?

Which platform should publishers use to define the areas of their website that they can sell as ad space?

Which platform should publishers use to sell their inventory in an online marketplace?

Which platform type can an advertiser use to track time spent on their site?

Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

Appnexus is an example of a stack player.

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