Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Measurement Certification Exam Answers

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

  1. VTCs are recorded when users interact with an ad and then later convert.
  2. In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
  3. A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
  4. VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.

Correct Answer:

  • A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
  • VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.

Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Explore how to digitize your business locations: Learn what how to quickly create an online presence and engage with customers Google Marketing Platform: A Tale of Two Soap Companies: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform. Align your marketing goals to your ad campaigns. Marketing that matters: How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.

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