Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  1. run an Auction insights report to compare her impression shares to those of her competitors
  2. set negative keywords in her campaign
  3. increase her impression share by setting her bids lower on her campaign
  4. set the delivery method on her campaign to standard

Correct Answer:

  • run an Auction insights report to compare her impression shares to those of her competitors

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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