Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

Google Shopping ads Certification Exam Answers

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

  1. By recruiting existing customers as spokespeople to drive awareness of her store locations.
  2. By placing billboards in neighborhoods likely to have many artisan soap lovers.
  3. By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
  4. By attracting potential customers who usually search for artisan soaps.

Correct Answer:

  • By attracting potential customers who usually search for artisan soaps.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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