Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

  1. Angelo can see how many clicks a specific book received by filtering his products view.
  2. Angelo can use impression-share data to find the number of clicks on each book’s ad.
  3. Angelo can add new product groups and arrange them to show how many clicks a specific book received.
  4. Angelo can use benchmarking data to isolate each book’s sales.

Correct Answer:

  • Angelo can see how many clicks a specific book received by filtering his products view.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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