Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

Correct answer is:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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