Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Yandex Direct Certification Answers

An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?

  1. “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability.
  2. A manual bid management strategy, setting click price at a level high enough for first Premium placement. The more traffic, the higher the profitability.
  3. Average ROI.
  4. If he has statistics to refer to, then the “Weekly click package” is best. He should just increase the number of clicks in the strategy settings a bit.

Correct Answer:

  • Average ROI.

Yandex Direct Certification Answers

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