Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

  1. Phrase match keywords such as “laptop” or “computer.”
  2. Negative match keywords such as -buy or -purchase.
  3. Exact match keywords such as [rate], , or [compare].
  4. Negative match keywords such as -review or -comparison.

Correct Answer:

  • Negative match keywords such as -review or -comparison.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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