Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

an ad group specific to the product line with a higher daily budget
additional text ads that specifically feature the product line
a campaign with a separate daily budget specific to the product line
an ad group specific to the product line with targeted ad text

Google Ads Fundamentals Certification Exam Answers 2023

Google AdWords Fundamentals Certification Exam Answers

Certification Questions & Certification Answers

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A conversion is:

A keyword with very low clickthrough rate (CTR) will usually receive:

A lower CPA does not necessarily indicate higher profit. Why?

A My Client Center (MCC) account functions primarily as:

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

A primary benefit of location targeting is that advertisers can:

A standard AdWords text ad is made up of:

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

Ad groups should be used to:

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Adding placements to an ad group

Advertisers on Google search accrue cost in AdWords when:

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser should group their campaigns by:

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser who decides to edit the location targeting of an ad can do this at the:

An e–commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

By adding managed placements to a Display Network campaign – you can show your ad:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

Conversion Optimiser can help drive conversions by using your conversion history and:

Conversion Optimizer can help drive conversions by using your conversion history and:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Each campaign in your AdWords account should have a single:

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Grouping similar keywords together in an ad group will:

Higher Quality Scores typically lead to:

Higher Quality scores typically result in:

How are manual extensions different from automatic extensions?

How are negative keywords different from other keywords?

How are rich media ads different from other ad formats?

How can you see if people are searching for your client’s services during the early morning and evening hours?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

How do managed placements on the Display Network work?

How much are you charged for a click on your AdWords ad?

How often does the AdWords system run an auction to decide which ads to show on the Google search page

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

If an advertiser improves the Quality Score of a keyword, this keyword may:

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

In order to appeal to customers on mobile devices, it’s important to:

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

It is beneficial to create multiple ad groups in order to:

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Keyword Planner can help you build a new Search Network campaign by:

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Location extensions can:

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Negative keywords can help advertisers better target their ads by:

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

Negative keywords can help advertisers refine the targeting of their ads by:

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

On the Google Display Network, your ad is eligible to show on a webpage if your:

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Quality Score and Ad Rank are calculated:

Quality Score on Google search is evaluated

Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Someone using the Google Russian search domain (Google.ru) changes the language to Englishon the “preferences” page. This user may see ads targeted to:

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Target CPA bidding can help drive conversions by using your conversion history and:

The main goal of automatic cost-per-click (CPC) bidding is to

The maximum cost-per-click (CPC) bid is the:

The Opportunities tab with AdWords can be used to:

To determine which ad language to target to a user, the AdWords system refers to that users:

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

What best describes Enhanced Cost-Per-Click (ECPC)

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

What does a high Quality Score indicate?

What does “converted clicks” measure?

What happens as a result of a search campaign consistently meeting its daily budget?

What happens when a campaign consistently meets its average daily budget?

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

What is a benefit of online advertising with Google AdWords?

What is the benefit of having multiple ads in an ad group?

What is the Google Network?

What is the impact of poor landing page quality on an ad group?

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

What report can help you identify opportunities to improve your keywords and ads?

What should an advertiser use to organize ad groups?

What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

What type of bidding method is used to manage image ads on the Google Display Network?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

What’s a benefit of having multiple ads in an ad group?

What’s a reason to use the “Search Network with Display Select” campaign type?

What’s one benefit of creating multiple ad groups?

What’s one of the main benefits of using ad extensions?

What’s the benefit of having multiple ads in an ad group?

What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

When a campaign is showing as “Pending” within AdWords, it is:

When building a keyword list for a Display Network campaign, you should do which of the following:

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

When resetting a password in AdWords, what should a user keep in mind?

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

When sitelinks are set at both the campaign and ad group level, which will be displayed?

When someone clicks your ad, the actual amount you’re charged will be:

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Which ad extension would you use for an advertiser who has a chain of restaurants?

Which AdWords settings are specified at the account level?

Which are required components of an ad group running on the Search Network?

Which best describes keyword contextual targeting?

Which best describes the “Optimize” ad rotation setting in AdWords?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

Which campaign type would an advertiser use to target users searching on Google.com?

Which can be controlled at the ad-group level of an AdWords account?

Which client would you advise to advertise on the Google Search Network?

Which client would you advise to use radius targeting?

Which delivery type shows your ads at an even pace throughout the day?

Which formula does Google use to rank keyword-targeted ads on Google Search

Which formula represents how Ad Rank is determined on Google search?

Which is a benefit of advertising online with Google AdWords?

Which is a benefit of advertising online?

Which is a benefit of AdWords for search marketing?

Which is a benefit of Manager Defined Spend (MDS)?

Which is a benefit of search advertising with Google AdWords?

Which is a best practice for creating effective ad text?

Which is a factor that Google uses to target ads to users based on physical location?

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Which is one characteristic of the “Accelerated” delivery method?

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Which line of ad text would be disapproved based on Googles advertising policies?

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

Which of the following items is not a component of Quality Score?

Which of these metrics is especially important to clients who are running a branding campaign?

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Which statistic indicates how often a click has led to a conversion?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Which targeting option can help you reach people who’ve previously visited your website?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Why should you avoid adding duplicate keywords across ad groups?

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

Why would an advertiser use sitelinks?

With social extensions, how are +1s calculated for your ad and Google+ page

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

You can use audience targeting to show your ads to:

You can use Display Planner to:

You can use Keyword Planner to identify:

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

You would advise a client who is launching a new product line to advertise on the Google Display Network because she can:

You would choose to advertise on the Display Network if you wanted to:

You would choose to advertise on the Google Display Network if you wanted to:

You would choose to advertise on the Google Search Network if you wanted to:

You would choose to advertise on the Search Network if you wanted to:

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

Your ad can show to a potential customer when your targeted language matches:

Your ad can show to a potential customers when your targeted language matches:

Your ad can show to a user when your targeted language matches:

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Your client wants to improve her ad position. What would you recommend?

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords?

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?