Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Fundamentals Certification Exam Answers

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  1. The bids of the next closest advertiser
  2. The Quality Score of the keyword
  3. The profit derived from a paid click
  4. The average profit per conversion

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Google AdWords Fundamentals Certification Exam Answers

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