Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

  1. generate many clicks and conversions
  2. generate many impressions and very few conversions
  3. contain more than two words in the phrase
  4. contain words that are duplicated in a display campaign

Google AdWords Fundamentals Certification Exam Answers

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